1. Avatars on the internet
A increasing number of startups are placing their bets on the future of AI-generated avatars, sometimes known as "digital humans." These avatars could be used to generate promotional or educational content quickly, for example, from a plain text script. This also implies that videos can be easily changed. In addition, the speaker can be adjusted to the audience, ensuring that the content is diverse and inclusive.
2. Artificial voice
There are already celebrity voice generators on the internet that allow you to mimic the sounds of everyone from Donald Trump to Taylor Swift, saying pretty much whatever you want.
Unsurprisingly, there have been multiple cases of deepfake versions of celebrities using cloned voices to deliver speeches that they did not give. And, with copyright law in this sector still ambiguous, voice-over artists in particular are concerned about the growing sophistication of this technology.
3. Programmes produced by AI
The Writers Guild of America (WGA) wants to limit the use of AI in film and television scripts. "We don't want our material feeding them, and we also don't want to be fixing their sloppy first draughts," screenwriter John August, a member of the WGA bargaining committee, explains.
Writers contend that using current screenplays to teach AI could constitute intellectual property theft.
However, for studios, adopting generative AI could assist enhance profitability, which is especially important in the streaming industry.
4. Visuals created by AI
Jurassic Park, released in 1993, uses groundbreaking CGI (computer-generated imagery) to frighten audiences by bringing dinosaurs to life for the first time. It now appears antiquated and less spectacular - it's amazing how far image-generation technology has progressed since then.
Showrunner, a new AI application, displays the capabilities of AI in animation and image generation. The Simulation, the business that created the tool, has released a South Park episode based on the Hollywood strike. The episode was developed fully by AI, from the storyline and script to the animation, voice recording, and editing, using current South Park content to train the AI model.
5. Task automation and enhancement
AI, like many other industries, provides prospects for automation and heavy lifting in the entertainment industry when it comes to repetitive or tedious work. It can also serve as a co-pilot, supplementing the capabilities of production teams.
Already, AI solutions for video editing are available to considerably reduce production time and hence the required money. It enables teams to storyboard visual effects or use CGI during post-production editing.
6. Translation
HYBE, South Korea's largest music company, uses artificial intelligence to release a song by artist MIDNATT in six different languages. To release the song in Korean, English, Spanish, Chinese, Japanese, and Vietnamese, the South Korean singer's voice was blended with natural speakers of other languages. The vocalist only speaks Korean and a little English and Chinese.
Actors and writers in Hollywood are on strike because they are concerned about the impact of technological paradigm shifts on their business.
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